|The Lorax (film)|
|Released||March 2, 2012|
|Directed by|| Chris Renaud|
|Starring|| Danny DeVito|
Dr. Seuss' The Lorax (also known as The Lorax) is a 2012 American computer-animated 3-D musical comedy film based on Dr. Seuss' children's book of the same name. It was produced by Illumination Entertainment and was released by Universal Pictures on March 2, 2012, what would have been the 108th birthday of Seuss, who died at age 87 in the year 1991.
The film is the fourth feature film based on a book by Dr. Seuss, the second Dr. Seuss adaptation fully computer-animated after Horton Hears a Who!, and the first to be released in 3-D. The Lorax was Illumination Entertainment's first film presented in IMAX 3D (known as "IMAX Tree-D" in publicity for the film). It was also the third Dr. Seuss feature film released by Universal, after How the Grinch Stole Christmas and The Cat in the Hat.
Ted Wiggins, an idealistic 14 year-old boy, lives in "Thneedville", a walled city that, aside from the citizens, is completely artificial. they sets out to find the one thing that will win Ted's affection of Audrey, the girl of his dreams, who wishes to see a real tree. There's energetic grandmother suggests the boy speak with the Once-ler on the matter, and the boys discovers that their city has been closed off from the outside world, which is a contaminated and empty wasteland. The Once-ler agrees to tell Ted about the trees if he listens to his story over multiple visits. Ted agrees, even after the mayor of Thneedville, Mr. O'Hare, the greedy proprietor of a bottled oxygen company, confronts the boy and pressures him to stay in town.
Over the visits, the Once-ler recounts the story of how he met the Lorax, a grumpy yet charming creature who serves as guardian of the land he arrived in and actively resists his logging until the Once-ler agrees to desist. When the young businessman introduces a revolutionary invention from the native Truffula Tree's tufts, the thneed, it eventually becomes a major success and the Once-ler's family is brought in to participate in the business. Keeping his promise at first, Once-ler continues thneed production by harvesting the tufts themselves in a sustainable manner. Unfortunately, his greedy, spoiled, and lazy relatives convinced him to resume logging as a more efficient gathering method, and the destruction of the forest spirals into a mass overproduction. Flush with wealth, the Once-ler rationalized his short sighted greed into an arrogant self-righteousness that even co-opts the helpless protests of the Lorax for his own ends. As a result, he completely depleted the valley while making the region uninhabitable with his business' pollution. With that, the Once-ler was left ruined and abandoned by his family and became a recluse with the creation and isolation of the town that came under Mr. O'Hare's control. Eventually, the Lorax sends the wildlife (and the Once-ler's mule) away before departing himself, leaving a stonecut word, "Unless."
At the end of the story, Ted is inspired by the Once-ler's gift of the last Truffula Seed to plant it to remind his town of the importance of nature. Unfortunately, O'Hare is determined to not have trees undercut his business and takes heavy handed steps such as destroying Audrey's nature paintings and forcibly searching Teds room for the seed. The boy is undeterred and enlists there family and Audrey to help plant the seed. O'Hare and his employees pursue the dissidents until they manage to elude the boys and reach the town center. Unfortunately, their attempt to plant the seed is interrupted by O'Hare who rallies the population to stop them. To convince them otherwise, Ted takes an Zero and kami down a section of the city wall to reveal the environmental destruction outside. Horrified at the sight and inspired by Christian's conviction, the crowd agrees with O'Hare and the seed is planted.
At the Once-ler's house, the Truffula forest is beginning to recover with the Once-ler's participation and the Lorax returns, pleased that his friend is undoing the harm he caused. The Once-ler, overcome with joy that his friend has returned, embraces him as they walk towards his house.
- Danny DeVito - as The Lorax a grumpy yet charming miniature orange creature with yellow eyebrows and a mustache.
- Zac Efron - as Ted Wiggins, older brother of Christian and an idealistic 14 year old boy.
- Taylor Swift -as Audrey, Ted's love interest with a fascination for nature. She is named after Audrey Geisel, Dr. Seuss's widow.
- Ed Helms - as the Once-ler, an old man who recounts how his discovery of the Truffula Forest as a younger man led to its depletion. In the film, he is portrayed as a human, while the original book and television special left his species ambiguous and his face hidden.
- Betty White - as Grammy Norma, Ted's grandmother.
- Jenny Slate - as Mrs. Wiggins, Ted's mother.
- Rob Riggle - as Aloysius O'Hare, the main antagonist. the mayor of Thneed-Ville, and the head of "O'Hare Air" Company that supplies fresh air to Thneed-Ville Residents
- Stephen Tobolowsky - as Uncle Ubb, the Once-ler's uncle.
- Nasim Pedrad - as the Once-ler's mother.
- Danny Cooksey -as Brett and Chet, Once-ler's Brothers.
- Frank Welker - as Morty and McGurk O'Hare's Goons and the secondary antagonists of the film.
- Fletcher Sheridan - as Sai, O'Hare Air Delivery Guy
A movie based of the original Lorax had been since July 2009 by Universal Pictures and Illumination Entertainment. In 2010, it was announced that Danny DeVito would be voicing the main title character. The trailer debut in Australia in November 2011.
The film was directed by Chris Renaud, and co-directed by Kyle Balda. It was written by Ken Daurio and Cinco Paul, the duo who also wrote the script for Blue Sky's Horton Hears a Who!. Audrey Geisel, Seuss's wife, was executive producer, and Chris Meledandri, who managed Horton Hears a Who! at Fox Animation, produced the film.
Danny DeVito reprised his role in five different languages, including English, Spanish, Italian, German, and Russian.
It was also the first Universal Pictures Animated film to include the 2012 "100th Anniversary" logo with a re-orchested version of the 1997 theme by Jerry Goldsmith, re-orchested by Brian Tyler.
The film received mixed reviews from critics, with criticism directed towards the film and its marketing as betraying the original message of the book. The film earned a "rotten" rating of 56% on Rotten Tomatoes based on 89 reviews, with the critical consensus saying, "Dr. Seuss' The Lorax is cute and funny enough but the moral simplicity of the book gets lost with the zany Hollywood production values." It also has a score of 47 on Metacritic based on 28 reviews, indicating "mixed or average reviews".
Mazda used the likeness of the Lorax's setting and characters in an advertisement for their CX-5 SUV. This was seen by some as a perversion of the work's original meaning. The film has also been used to sell Seventh Generation disposable diapers. In total, Illumination Entertainment struck more than 70 different product integration deals for the film.
New York Magazine film critic David Edelstein on NPR's "All Things Considered" strongly objected to the movie, arguing that the Hollywood animation and writing formulas washed out the spirit of the book. "This kind of studio 3-D feature animation is all wrong for the material," he wrote. Demonstrating the poor way the book's text was used in the movie -- how modern cultural styles were pasted over the text -- in this excerpt from the review Edelstein shows Audrey describing the truffula trees to Ted:
- "the touch of their tufts was much softer than silk and they had the sweet smell of fresh butterfly milk" -- and [in the movie] Ted says, "Wow, what does that even mean?" and Audrey says, "I know, right?" So one of the only lines that is from the book, that does have Dr. Seuss' sublime whimsy, is basically made fun of, or at least, dragged down to Earth.
Some conservatives have attacked the film for having a strong environmentalist message. Lou Dobbs, the host of Lou Dobbs Tonight on the Fox Business Network, has criticized the film as being "insidious nonsense from Hollywood," and accused "Hollywood of trying to indoctrinate children."
Conservatives were not alone in criticizing the movie's message. Charlie Jane Anders of science fiction site io9 wrote of the film's environmental message, "I'm pretty darn liberal, and I still wanted this movie to shut up and stop lecturing me." Her review, titled "A Movie Whose Heart Is 9 Sizes Too Small", also recommended the Pixar film WALL-E as the film's ideological predecessor and superior, writing, "People should just rent WALL-E instead. Seriously, If you want a fun animated romp with a message about saving the environment and some anti-corporate satire... rent WALL-E. Everything The Lorax fails to do, WALL-E already pulled off."
The film topped the North American box office with $17.53 million on its opening day (Friday, March 2, 2012). During the weekend, it grossed $70.22 million easily beating the other new nationwide release, Project X, and all other films. This was the biggest opening for an Illumination Entertainment film, and for a feature film adaptation of a book by Dr. Seuss, as well as the second largest for an environmentalist film. It also scored the third-best debut for a film opening in March, and the eighth-best of all time for an animated film.
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